On October 20, 2021, the Minister of Tourism Mr. Dangui Oduber, announced the restoration of the concrete staircase leading to Rodgers Beach in San Nicolas.
After years of negligence, the infrastructure of this area has deteriorated considerably. ATA and the TPEF (Tourism Product Enhancement Fund) will finance the restoration of the concrete staircase. The Government has a vision and master plan for San Nicolas. This plan includes Baby Beach phase 1 and 2, the renovation of the Tourism office in San Nicolas, Island Fest (postponed due to the pandemic), and the improvement of the Rodgers Beach area. According to the Minister, they will focus more on niche tourism. These are “low volume high impact” tourists with annual incomes of over $150k. Niche tourists have certain expectations that require a different approach. That is why it is essential to improve the product called Aruba. Aruba is well known as a quality destination, and to maintain this status, investments are required. Recently the investors of Secrets Hotel were in Aruba and assured the continuation of the Secret Hotel. This was after the original investor of Secrets, Apple Leisure Group, was purchased by Hyatt Hotels Corporation in August 2021.
Upgrade Rodgers Beach
The same improvements applied at Baby Beach will also apply to Rodgers Beach. There will be investments in the infrastructure. It includes the expansion of the parking area, the building of public restrooms, kiosks, and premises for restaurant services. So far, they restored one pier, whereas the second one will be renovated soon. According to the Minister, the renovation will continue once an agreement is reached with those responsible for the Marine Park Aruba, namely the Parke Arikok Foundation. The Government believes that San Nicolas has the potential to become the second tourist capital in Aruba. That is why it is essential to invest in the Tourism office in San Nicolas. The Minister is happy with the upcoming investments in San Nicolas and is grateful to the ATA, DOW, and the Ministry of Infrastructure for their cooperation.
