MetaCorp and its subsidiary Gloria have officially announced an exciting new development for Aruba: “The Balashi Beer Experience.” This innovative attraction will bring the story of Aruba’s iconic Balashi Beer to life through immersive video projections, vibrant imagery, special effects, interactive exhibits, and engaging games, culminating in a unique beer-tasting experience.
The attraction promises to be dynamic, creative, and interactive, featuring nine different scenarios. Visitors will embark on a journey through the world of Balashi Beer and its home on Aruba, famously known as the “One Happy Island.”
Scheduled to open in 2026, “The Balashi Beer Experience” is expected to draw thousands of visitors annually. It will appeal to hotel tourists, cruise ship passengers, and adult residents of Aruba, who have long supported the Balashi brand.
To ensure a world-class experience, MetaCorp enlisted the expertise of Sandenburg-DST, the Amsterdam-based agency behind the globally acclaimed “The Heineken Experience” and other award-winning brand experiences. Sandenburg-DST has developed the concept and is now working on the design for “The Balashi Beer Experience.”
This new attraction will occupy approximately 1,300 square meters within a planned expansion at Gloria. Its addition represents a significant milestone in Gloria’s evolution as a premier entertainment destination. It will also complement existing offerings, including The Movies, Olive Garden, P.F. Chang’s, and Starbucks.
As Aruba’s oldest company, MetaCorp takes pride in consistently seeking opportunities to enhance the island’s economy and tourism. The company firmly believes in Aruba’s potential and sees this investment as more than just a new attraction—it’s an opportunity to create jobs and further enrich the island’s appeal.
Over the years, even during challenging times like the pandemic, MetaCorp has continued to expand its investments. These include opening The Movies in San Nicolas, investing in New York Laundry, Brouwerij Nacional Balashi, EcoTech, and developing ATCO Concrete into APEX. The company also launched EcoGas with branches in Noord and San Nicolas and added Antillean Soap Company (ANSO), from Curaçao, to its portfolio, which included significant investments into modernizing equipment and creating new products.
For updates and more information about the development of “The Balashi Beer Experience,” visit: www.balashiexperience.com.
