Associated Press
NEW YORK (AP) â Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning.
The multi-year sponsorship will begin with this seasonâs Super Bowl on Feb. 12 in Glendale, Arizona.
Apple Music replaces Pepsi, which sponsored the show for the past 10 years. Terms were not announced, but analysts had expected the league to get at least $50 million per year for the rights.
âWe are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,â Nana-Yaw Asamoah, the NFLâs senior vice president of partner strategy, said in a statement. âWe couldnât think of a more appropriate partner for the worldâs most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.â
Apple is also negotiating with the NFL for the rights to the âNFL Sunday Ticketâ package of Sunday games that do not air in a viewerâs home market. Amazon, Google and the Walt Disney Co. are also competing for the package, which has been on DirecTV since 1994.
Over 120 million viewers watched last Februaryâs halftime show, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.
