From the 25th to the 30th of May, Aruba will once again be a host for Soul Beach Music Festival. The headliners for this event have already been revealed where Mike Epps will be the headline for the Comedy Night, Mary J Blige on Saturday and New Edition on Sunday. Together they will have various other artists who will be performing and together celebrate the 20th edition of Soul Beach Music Festival.
Aruba Tourism Authority sees the return of this event as another indicator that Aruba and it’s tourism is recovering. The 20th edition was meant to take place in 2020, however for reasons related to the pandemic the event could not be organized in 2020 nor 2021.
A.T.A has measured the economic impact of that an event like this brings to Aruba. In 2019, which was the last time the event took place, it had a direct economic impact on Aruba of 12 million dollars, bringing 6,350 international visitors who spent an average of 372 dollars each per day with a stay of around 6 nights. If you compare these figures with the previous year, you can see a growth of 3 million dollars. The amount of visitors also increased with 1,000 visitors while the average cost per person grew with 22 dollars and the average amount of nights stayed grew with 0.3.
Based on a survey done in 2019, it was calculated that 78.8% of the international visitors came with the purpose of attending the festival. 87.5% of the tickets for the festival were bought in the North American market and 77.5% of the visitors stayed in a hotel and had strong indications that they are and will be loyal to the destination and festival.
A.T.A hopes that the festival can grow again and reach the levels it was on in 2019, seeing how the cooperation is growing fast and taking place in Aruba.
Local tickets will be on sale starting this weekend with the special price of 70 dollars per night at various locations in Aruba.
